Though a majority of my work centers around photo and video content, I also offer a few spots every year to small businesses and brands that are looking for a complete overhaul of their brand identity and materials. Over the course of several months, we work one-on-one to develop everything from their brand design package (logo assets, color palette, typography, etc.) to their imagery (photos and videos) to their home base (website design and/or social media templates). Though it’s a huge responsibility to essentially build a brand from the ground up, it’s also so rewarding to see everything come together at the end.
The Ceremony was one such project that I am still in awe of what we created. Not only is Jen an authentically grounded and warm soul with so many healing gifts to offer the world, but she was such an incredible client to work with in that she offered both clear and concise communication on her vision, while also giving me her trust and room for creative freedom. Together, we developed a strong foundation to her brand that will last her for years to come. Let’s dive into the process and what we came up with:
Phase 01 // Brand Package Design
For these types of projects, we always start by developing the brand package since this will inform not only the voice and tone of the brand, but the stylistic parameters like color and fonts. We begin with a questionnaire that centers around defining your brand’s voice, your brand’s audience, and your own stylistic preferences and leanings.
For The Ceremony, we established a vision for the brand that was minimal, feminine, and organic with a touch of luxury. When asked how she wants her clients to feel after interacting with her business, Jen answered, “Refreshed and lighter, with new found clarity and confidence, and actionable direction for their life.” With these answers in mind, as well as many others, I developed three initial brand directions for her to choose from.
From there, Jen chose her intended direction and we continued to tweak and refine the materials within that package. Finally, we narrowed it down to it’s final form:
Phase 02 // Visual Content Development
Once we had some guidelines established of how the brand should look and feel, we could begin to introduce custom imagery through photos and videos that would be used across social media and her website. Our first session, took place in a clean and minimalist interior setting that matched her brand aesthetic and coloring perfectly. The biggest challenge was being sure to capture ALL her offerings (yoga, sound bath healing, astrology readings, guided meditations, and coaching), but I think we nailed it:
Jen ended up loving what we captured from this session so much that she signed up for a second session. The second session took place outside on the beach, which, though similar in vibe, helped to add some visual contrast to her first session.
Phase 03 // Web and Social Templates Design
Now that we had the visual brand identity and imagery developed, we could finally create a sacred space on the internet for The Ceremony. We started by defining the type of content and information that she needed conveyed across both her website and social platforms, and then got into the design. After a few rounds of revision, we created two truly unique spaces for her digital home:
Final Words From Jen
“Working with Lindsay was heaven! For the past couple of years, I had been trying to do my website and branding on my own, but it never turned out the way I envisioned. Lindsay swooped in and flawlessly helped me turn my ideas into a representation of my business that is more beautiful and on point than I ever imagined! From logo design, color palette, and fonts, to brand photos, website design, and Instagram integration, she gave me the complete package, all for a price I felt good about. Her incredible organization and impeccable attention to detail made working with her easeful and fun. Lindsay is the real deal! Not only is she incredibly talented, her heart is in it! I also appreciate her patience and willingness to explain things throughout the process. I cannot say enough glowing things about Lindsay, and I fully recommend Scorpio Rising Media for your branding, photography, and videography needs! She is amazing. I’ve already booked her for a follow-up photoshoot to keep current content. So grateful for you, Lindsay!! Thank you!!!”
Considering a complete overhaul of your brand? Reach out to hear more about what this package could look like for your business!